Añadir vínculos a correos electrónicos
Introducción
Los vínculos que agrega a los correos electrónicos en un campaña sirven para más de un propósito:
* Rastrean el compromiso. Los clics en los enlaces se registran y se tienen en cuenta en varios informes (por ejemplo, porcentaje de clics). Los enlaces proporcionan a los destinatarios de correo electrónico una forma de interactuar con el contenido que se les envia.
* Opt-in y opt-out: estos enlaces están diseñados para ayudarlo a seguir las mejores prácticas de marketing por correo electrónico y minimizar las quejas de spam.
* Los vínculos que añades a los correos electrónicos se pueden identificar como y permiten mover un contacto de una secuencia a otra.
Puede crear vínculos de imagen o texto en el propio cuerpo del correo electrónico, así como utilizar los fragmentos de vínculo.
Instrucciones paso a paso
1 - Haga doble clic en un objeto de correo electrónico en una secuencia de campaña
2 - Seleccione el texto o la imagen que desea vincular y, a continuación, haga clic en el icono Vincular para agregar su enlace.
3 - Seleccione un tipo de enlace en el menú desplegable.
4 - Haga clic en el botón Insertar / Actualizar para agregar el enlace al correo electrónico.
5 - Tipos de vínculo definidos...
- Dirección web
- Dirección de correo electrónico
- Página de agradecimiento: Esta es una página de agradecimiento alojada por Infusionsoft. Utilice el editor de origen WYSIWYG o HTML para crear un simple mensaje de agradecimiento.
- Página de actualización: se enlaza con una página que muestra la información de contacto actual del contacto y permite realizar cambios si algo ya no es exacto.
- Página de actualización / rechazo: se enlaza a una página en la que un contacto puede actualizar su información o cancelar la suscripción a campañas de marketing.
- Opt-Out: Esta página enlaza con una página en la que un contacto puede darse de baja de todos los correos electrónicos.
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