Cómo utilizar las etiquetas para segmentar su lista
Introducción
Las etiquetas son etiquetas de marketing que se aplican a los registros de contacto. Las etiquetas son una de las herramientas de segmentación más potentes de Infusionsoft. Las etiquetas segmentan sus contactos en listas muy específicas para que pueda enviar mensajes de marketing más específicos a esos contactos.
Los usuarios de Infusionsoft pueden aplicar etiquetas a los registros de contacto manualmente. La mayoría de las veces, las etiquetas se aplicarán o eliminarán con la automatización de campañas. Puede mantener sus etiquetas organizadas y hacerlas más fáciles de gestionar asignándolas a las categorías de etiquetas.
Instrucciones paso a paso
1 - Puede crear etiquetas nuevas a través de CRM> Configuración> Etiquetas o puede crearlas "al vuelo" cuando esté en un registro de contacto o creando una secuencia de campaña automatizada. Los nombres de las etiquetas pueden corresponder a la información solicitada, los eventos asistidos, los programas de membresía, el estado de la relación y más. Deben ser descriptivos porque rastrean la perspectiva y la historia del contrato del cliente y sirven como criterios de búsqueda de gran alcance.
Ejemplo:
Al buscar contactos específicos, las etiquetas ofrecen opciones de segmentación potentes. Puede establecer criterios de búsqueda muy específicos CRM> Contactos para etiquetas con los siguientes parámetros:
- Con CUALQUIERA de éstas Etiquetas: Esta es una declaración "o". Utilizará esto si desea una lista de personas que tienen al menos una de las etiquetas que ha seleccionado como criterio de búsqueda.
- Con TODAS estas etiquetas: Esta es una declaración "y". Utilizará esto si desea una lista de personas que tienen TODAS las etiquetas que ha seleccionado como criterios de búsqueda.
- No tiene ninguno de estos Tags: Esta es una declaración "o". Utilizará esto si desea una lista de personas que no tienen ni siquiera una de las etiquetas que ha seleccionado como criterio de búsqueda.
- No tiene TODAS estas etiquetas. Esto es una declaración "y". Utilizará esto si desea una lista de personas que no tienen TODAS las etiquetas que ha seleccionado como criterios de búsqueda.
A veces es posible que necesite una combinación de lógica mostrada anteriormente. Para estas situaciones, notará que hay dos campos de búsqueda de etiquetas en Infusionsoft.
Utilizando la tabla de arriba, aquí es cómo uno puede encontrar los contactos adecuados para enviar una oferta especial para el Programa de Coaching B2B Online Marketing. Para encontrar la lista de personas interesadas, pero que no son clientes, puede utilizar las siguientes etiquetas:
Con cualquiera de estas etiquetas
- Prospect - 10 consejos para el éxito de Facebook eBook
- Prospect - Taller de Reputación de Negocios en Línea
Y
- No tiene ninguna de estas etiquetasCliente - B2B Programa de Coaching de Marketing en Línea
I am lucky that I observed this web blog, exactly the right info that I was searching for! .
You can definitely see your expertise within the article
you write. The arena hopes for more passionate writers such as you who are not afraid to say how
they believe. At all times go after your heart.
Wow, incredible weblog format! How long have you ever been running
a blog for? you make running a blog look easy.
The total glance of your site is wonderful, let alone the content!
Everything is very open with a really clear clarification of the
issues. It was really informative. Your site is extremely helpful.
Thanks for sharing!
Thank you for any other fantastic post. The place else may anyone get that type
of information in such an ideal method of writing? I have a presentation next week, and I’m on the
look for such info.
Thanks for the good writeup. It in fact was a entertainment
account it. Look advanced to far brought agreeable from you!
By the way, how can we keep up a correspondence?
Everyone loves what you guys tend to be up too. This sort of clever
work and reporting! Keep up the superb works guys I’ve incorporated you guys to my blogroll.
This info is invaluable. How can I find out more?
Good information. Lucky me I found your blog by chance (stumbleupon).
I’ve book marked it for later!
Thankfulness to my father who stated to me regarding this blog, this webpage is
genuinely remarkable.
You have made some decent points there. I checked on the internet for more
information about the issue and found most people will go along with your views on this website.
These are really impressive ideas in concerning blogging.
You have touched some pleasant points here. Any way keep up wrinting.
Every weekend i used to go to see this web page, for the reason that i want enjoyment, as
this this site conations genuinely fastidious funny data too.
At this time it appears like Drupal is the preferred blogging platform available
right now. (from what I’ve read) Is that what you are using on your blog?
Nice answer back in return of this question with firm arguments and explaining the
whole thing about that.
Greetings from Ohio! I’m bored to death at work so I decided to browse
your website on my iphone during lunch break.
I really like the knowledge you provide here and can’t
wait to take a look when I get home. I’m surprised at how quick your blog loaded on my mobile
.. I’m not even using WIFI, just 3G .. Anyhow, great site!
Hey there! This post could not be written any better!
Reading through this post reminds me of my previous room mate!
He always kept chatting about this. I will forward this write-up
to him. Fairly certain he will have a good read. Thanks for sharing!
Hi there, the whole thing is going nicely here and ofcourse every one is
sharing data, that’s genuinely good, keep up writing.
I’m really loving the theme/design of your weblog. Do you ever
run into any internet browser compatibility issues?
A number of my blog audience have complained about my blog not working correctly in Explorer but looks great in Opera.
Do you have any suggestions to help fix this problem?
Wow! This blog looks just like my old one!
It’s on a totally different topic but it has pretty much the same layout and design. Outstanding choice of colors!
I’ve read some good stuff here. Certainly price bookmarking for revisiting.
I surprise how so much effort you place to create such a great informative site.
Great post. I used to be checking constantly this blog and I’m inspired!
Extremely useful information specially the closing phase 🙂 I handle such info much.
I used to be looking for this particular information for a long time.
Thanks and good luck.
Heya i’m for the first time here. I came across this board and I find It truly useful & it helped me out a lot.
I hope to give something back and help others like you helped me.
Wow! In the end I got a blog from where I know how to genuinely get helpful data concerning my study and
knowledge.
Hi there! This is kind of off topic but I need some advice from an established blog.
Is it very hard to set up your own blog? I’m not very techincal but I can figure things
out pretty quick. I’m thinking about making my own but I’m not sure where to start.
Do you have any tips or suggestions? Many thanks
Thanks for one’s marvelous posting! I quite enjoyed reading it, you could
be a great author.I will be sure to bookmark your blog and will come back very soon. I want to encourage you to continue your
great writing, have a nice evening!
Buy Vigora 50 Propecia Ab Wann Wirkt Buy Cialis Fast Delivery Viagra Keflex Std Cheap Viagra From Usa
You need to take part in a contest for one of the best sites on the internet.
I am going to recommend this site!
Have you ever considered creating an ebook or guest authoring on other blogs?
I have a blog based upon on the same topics you discuss and
would really like to have you share some stories/information. I know my viewers would enjoy
your work. If you’re even remotely interested, feel free to shoot me an email.