Crear un objetivo para la automatización de páginas Web
Introducción
Ahora puede activar la automatización de la campaña cuando un contacto existente visita una página específica de su sitio web. Después de que un contacto realice una de las siguientes acciones:
- Hace clic en un enlace de un correo electrónico
- Envía un formulario web alojado o JavaScript incrustado
- Envía un formulario de página de destino
- Envía un formulario de pedido
- Envía una orden a través del carrito de la compra
- Cuando el contacto visita una página web que contiene el código de seguimiento, puede iniciar la automatización del generador de campañas.
Instrucciones paso a paso
1 - Haga clic y arrastre un objetivo de automatización de páginas Web en el lienzo de la campaña
2 - Nombre el objetivo y haga clic en Guardar
3 - Haga doble clic en la meta para configurar
4 - Haga clic en el botón Copiar para copiar el script en el portapapeles de su computadora
5 - (Opcional) Si no está listo para usar el script ahora, simplemente péguelo en Bloc de notas o TextEdit para que pueda tomarlo más tarde
6 - Haga clic en + Agregar URL e introduzca la URL de una página que desee realizar un seguimiento en su sitio web y pulse Intro.
7 - Repita el paso 6 hasta que haya ingresado todas las URL que desea realizar el seguimiento
8 - Cuando haya terminado, haga clic en el botón Guardar
9 - Ahora inserte el fragmento de código en las páginas que desea realizar el seguimiento. Puede ser agregado usando cualquier widget HTML (Weebly y WordPress) o insertado en cualquier lugar en una página personalizada
ProTips!
Si ya está utilizando el código de seguimiento web en una página que desea realizar un seguimiento, no necesita agregar este nuevo fragmento a la página. Deben cumplirse dos condiciones para que la automatización de la campaña pueda desencadenar:
1. El código de seguimiento debe estar en la página visitada por el contacto.
2. La cookie de seguimiento existe en el navegador del contacto.
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